With an extensive background in marketing, sales and communications, Louisa brings a wealth of experience and steady stream of fresh ideas to her role at PARC Retirement Living. Louisa is credited with PARC’s highly successful branding, strong occupancy, the introduction of ‘PARC Wellness’ as the main tenant in PARC’s trademarked Active Living culture and programming, PARC Fit and plenty of innovations to keep residents safe, engaged, mobile and happy. She is currently steering the New Resident Experience, ensuring the journey from prospect to resident meets the expectations of today’s independent, more motivated senior.

Having honed her executive skills at companies like Rogers, BCAA and BC Credit Unions, Louisa is helping PARC lead the way in the independent, active aging sector. As the industry changes, she says, “it’s rewarding to provide older adults with such an engaging lifestyle experience”.